Really shaking it up on new drink innovation projects.
A brand-new identity for a Milk Shake / Smoothie brand.
The brief from our client, was to aim this at a younger audience and above all, they wanted it funky and fun.
They also have aspirations of possibly moving this brand to the high street too, so a memorable name was important.
Tell them it’s not just milk shakes they said, tell them it’s real fruit smoothies too they said, it’s all part of the Shmix ( see what we did there ! )
Fluid enough ( excuse the pun ) to be able to move from business and industry food sites into schools, colleges and universities.
This was a brand that needed to appeal to all age groups.
After creating the brand, we moved quickly into the first stages of producing marketing collateral, to enable our client to test the market for this new and exciting drink concept.
Are you looking to launch a new product ? If so, give us a call, we would be delighted to help.