Shmix are an energetic, innovative milkshake and smoothie brand who wanted to create a new brand identity. The aim was to appeal to a younger demographic and overall be funky and fun. A memorable name was key as they wanted to expand onto the high street. Tell them it’s not just milkshakes they said, tell them it’s real fruit smoothies too they said, it’s all part of the Shmix ( see what we did there ! ).

The brand had to remain fluid (pardon the pun) so they could move from business and industry food sites into schools, colleges and universities. They wanted to appeal to all young people, and after creating the initial brand, we started producing marketing collateral to allow our client to test the market for this new and exciting drink concept.

The process involved making animations and graphics, photo shoots, print materials and a new logo design. Check it out!