brand

{my}sm;)e

{my}sm;)e teeth straightening experts in clear aligners – created by Caramba for the UK’s largest group of qualified dentists.

With convenient locations {my}sm;)e are dedicated to helping people discover their smiles.

The difference between {my}sm;)e and other suppliers in the UK is clear – Free consultation Digital 3D Scan service, full transparency, they are clinically assessed, CQC regulations, UK clinical Support teams, and led by a UK registered dentist.

Caramba’s task was not only to create a new brand concept, but to create one that sat comfortably under the umbrella of its parent company – {my}dentist. Cohesion between the parent company and {my}sm;)e was paramount.

Colour became the main driver to help distinguish this brand from its parent company’s more two-tone brand identity. Bright and engaging – it created the stand-out and tone of voice required, to cut through the noise of other marketing activities in this market.

From brand concept to full customer journey collateral, along with creative launch pods – this grew into a brand we are incredibly proud to have created for one of our long-standing clients.

The digital posters, colour scheme, stationery, interior designs and photography were all provided by Caramba and extremely proud of the finished products: we hope it makes you smile.