Being such a large company, communication was key for both employees and patients, taking everyone on the journey, bringing the brand to life, and ensuing everyone knew they had a pivotal role to play in delivering the new brand values : trusted / honest / warm and welcoming / understanding / loyal and innovative.
When asked by IDH to create a new brand identity for Europe’s largest dental care provider, with over 600 plus network of practices, providing detail care to over 5 million people across the UK, we were of course honoured and delighted to accept the challenge.
In only 17 years, IDH had developed from its genesis of just 3 practices in North West England, to now being the largest dental corporate in the world.
![](https://wearecaramba.com/app/uploads/POSTERS.jpg)
![](https://wearecaramba.com/app/uploads/MAG-COVER.jpg)
IDH had grown phenomenally, but still operated under different names, which hindered communication with customers in a clear and consistent manner.
The new {my}dentist identity, united the company to deliver patients expectations and go beyond them.
![](https://wearecaramba.com/app/uploads/DENTISTRY-SHOW-ONE.jpg)
The new brand elevated the business to something truly unique in the dentistry market.
Caramba are proud to have played a large part in creating a brand with clients who knew what they wanted from the beginning, and who made the whole journey an exciting and thrilling project to work on – together with the my dentist team, we helped the nation smile.