Thanks to our existing partnership with Lee Longlands during their ‘Wonderfully Different’ campaign, and our knowledge of this mainstay local brand, we were able to produce a campaign we knew would be appealing to both the client and their customers.
Caramba worked closely with furniture giant Lee Longlands to create their exciting and unique ‘Wonderfully Different’ Winter Sale brand campaign. The campaign was intended to extend beyond Christmas and avoid typical holiday themes. Overall, the client required a effective campaign which would remain prominent throughout the winter period. We were more than happy to help.
The campaign would need to be effective beyond the standard Christmas period, so, more general, but still effective, Winter themes were used. Wintry effects such as snowflakes and bright red text evoke the best bits of Winter, all centred around an adorable penguin character.
Collateral produced by us, featuring this attractive and effective branding, included direct mail letters, brochures, and online branding. The theme naturally flowed through the client’s stores, imbuing their entire brand output with this beautiful wintry motif.
Lee Longlands was incredibly happy with our imaginative approach to this campaign. Implemented at the start of the Winter, the campaign continued through Christmas into the New Year, as intended. We were ecstatic to create this campaign for Lee Longlands, producing a campaign theme which was not only unique, but fun and engaging.