The brief was to create a brand that could work across food outlets and high-street restaurants. It centred on three values: provenance, craft and quality. These meant being transparent about sourcing, flavour first handmade products and customer satisfaction. The rebrand needed to put these philosophies at its core.

Foodsmiths needed a complete brand solution. This included a new logo, corporate identity, brand personality and restaurant collateral. We also created signage, wall graphics, greaseproof paper, tickets and aprons.

Foodsmiths needed a complete brand solution. This included a new logo, corporate identity, brand personality and restaurant collateral. We also created signage, wall graphics, greaseproof paper, tickets and aprons.

Working closely with Foodsmiths helped us understand its history, personality and offerings. We used this insight to create an identity that reflects who they are. The rebrand gives Foodsmiths a bold, lasting presence.

Below is a selection of products we created for Foodsmiths’ sites.