Food Stories asked Caramba to deliver a complete rebrand that would capture its personality, values and ambition. From developing a vibrant colour palette and distinctive new logo to creating memorable slogans, and a wide range of supporting brand materials, we built a cohesive identity designed to work across every touchpoint.

Because Food Stories operates mainly in schools across the country, the branding needed to feel bold, colourful and engaging for young audiences while keeping healthy, nutritious food at its heart. We balanced energy and playfulness with a clear sense of trust and purpose that would appeal to pupils, parents and schools alike. Through a bright and flexible colour scheme, memorable catchlines and a confident logo that stands out, Caramba gave Food Stories a recognisable brand with the versatility to work across print, digital and on-site communications.

Take a look below to discover how the new identity came together and see the work we created for Food Stories.