Luxury Christmas Hampers for {my}Dentist Referral Campaign

Caramba were approached by our long term partner {my}dentist to add a festive spin to their Advanced Oral Health Centre referral service campaign.

{my}dentist, the largest dental corporate group in the UK, has 18 Advanced Oral Health Centres across the country. The centres offer a unique and innovative approach to private dentistry, with a focus on patient experience and the use of modern digital technology to offer an even greater service.

Since launch, the Advanced Oral Health Centre brand has received brilliant feedback and was recognised as Dental Brand of the Year at the Dental Industry Awards.

As part of a nationwide push to advertise their referral services to other practices, {my}dentist wanted to make an impression on practice managers with a memorable marketing campaign.

Referral service

The Advanced Oral Health Centres operate a referral programme with neighbouring surgeries. When a local practice is not able to provide the right service to patients, such as more in-depth procedures like implants, they can refer patients to one of the Advanced centres.

{my}dentist wanted to contact 150 practices across the country and drive practice managers to make more referrals.

How did Caramba help?

Rather than send dry, standard literature through the post, we worked closely with {my}dentist to create a beautiful, effective alternative to standard direct marketing fare. Getting into the holiday spirit, we produced a festive and delicious gift hamper to really catch the eye of practice managers.

The box, which was sent to 150 targeted practices, included a Christmas card and custom letter, as well as tea, coffee, and biscuits for practices to share before Christmas. The boxes also contained the most important information about the Advanced Oral Health Centre referral programme, all within the branded luxury box, complete with foil logo.

After a strange and difficult year, we wanted to create something which would not only tell practice managers everything they needed to know, but do it in a fun, unique, and delicious way.

The result

The feedback we received from {my}dentist was fantastic. In fact, the Christmas hampers were such a hit that we were asked to do the same for the national {my}orthodontist practices too.

We have worked in partnership with {my}dentist for many years now, creating a range of effective and unique marketing and branding campaigns to drive growth for the group. Each time we work with {my}dentist, we are able to flex our branding muscles, delivering return, and strengthening our relationship.

Could we do the same for you? To discuss your branding and marketing needs with us, call us on 0121 684 8485 or visit our contact page.