Industry Awards Win for {my}sm;)e Brand

Everyone at Caramba was ecstatic to celebrate the victory of the {my}sm;)e brand at the Dental Industry Awards, achieving the Highly Recommended status in the Best Brand Category, against six other UK dental brands.

The fantastic response to the {my}sm;)e brand, created by Caramba in partnership with the {my}sm;)e team, was a win all of its own for everyone. {my}sm;)e are experts in teeth straightening and clear aligners, part of the larger {my}dentist group, the largest dental corporate in the UK.

Caramba created a comprehensive brand identity for {my}sm;)e from scratch for their national launch, to sit comfortably alongside the brand of its parent company. The aim was to create a brand which was unique, bright, and engaging, and the response at the Industry Awards showed what a fantastic success this was.

Caramba has worked in partnership with {my}dentist for many years to create an instantly identifiable and unique brand. We would like to thank {my}dentist and {my}sm;)le for allowing us the opportunity to develop this fantastic brand identity.

For more information, or to discuss your brand identity needs and how Caramba can help, call us on 0121 684 8485 or email